Lycus Web Solutions Provide Bulk email marketing refers to a form of marketing Sigment that involves sending the same, or nearly identical, message to multiple email recipients. This type of campaign requires special software that takes each individual email address from a pre-existing list, and distributes a single message to each one. The number of recipients can range from hundreds to thousands, depending on campaign objectives.
While bulk email marketing is a technique that allows the marketer to easily communicate with a large number of recipients at one time, it also permits them to do so in a personalized way. For example, it allows for the management of mailing lists and targeted communications to a diverse base of subscribers. Most importantly, it lets the marketer segregate recipients based on their interests and requirements, enabling more accurate targeting through personalized, relevant content.
- Increase your sales – Did you know the average person has to see or hear about your product 7 times before they will buy from you? Using email marketing you can send a series of messages to your email subscribers, educating them about your products and services.
- Generate repeat business – What’s better than someone buying from you once? How about the same person buying from you over and over again, referring friends and family members in the process? As you may already know, it costs a lot more to acquire a new customer then it does to keep an existing one, and email marketing is your secret weapon when it comes to customer retention.
- Increase your average order value – For most industries email provides a great way to up-sell customers and can easily add up to 30% to your average order value when done correctly.
- Increase your offline sales – Have you ever used the Internet to research a product and then gone into a shop to buy it? According to a recent survey by MarketingSherpa that’s what 59% of Internet users do on a regular basis.