Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page. But with a little customization, you can go even further than that.
Facebook announced earlier this year that it was going to begin verifying Facebook Pages for specific celebrities, public figures and brands. Once verified, these Pages will display a blue checkmark, letting other Facebook users know that it’s the official account for that person or business. Facebook has now updated their mobile apps to give users the ability to easily find these verified accounts