As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.

The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons.

The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor

If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

  • We would be supporting a variety of screen sizes that aren’t typically considered when discussing responsive design, including large new desktop monitors with very high resolutions and old small screens with correspondingly low resolutions.
  • The website would scale into the future as new devices and screen sizes come to market and as mobile users begin to visit.
  • We would save time, money and technical complexity by doing this work now, as part of the redesign process, rather than trying to cram it in later when the website is set.